Magic Towel™ launched on Global Hadwashing Day

15-10-2017

We are proud to announce that we launched Magic Towel™ in October 2017. Magic Towel™ represents a new and innovative technology that re-thinks the way we wash our hands.

On Global Handwashing Day 2017 Real Relief announced the global launch of Magic Towel™, and the same day we made an event in Tamil Nadu, India, where small kids learned how to wash their hands with Magic Towel™, which i s a unique and innovative product that has the potential to offer clean, safe and bacteria-free hands after handwashing,

Magic Towel™ is a reusable, washable hygiene towel designed with a permanently bonded antimicrobial technology that has the ability to kill fungi and bacteria from your hands.

Handwashing is one of the most important public health interventions in the world.

Every year, 1.8 million children do not live to celebrate their fifth birthday because of diarrheal diseases and pneumonia. Handwashing is among the most effective and inexpensive ways to prevent these diseases. This simple behavior can save lives, cutting diarrhea by almost one-half and acute respiratory infections by nearly one-quarter. Handwashing impacts not only health but also education, economics and equity.

Handwashing is an affordable, effective way to help achieving health, well-being, and productivity. It plays an important role in achieving the Sustainable Development Goals - contributing to improved sanitation, zero hunger, good health, quality education and equity. 

Organisations responding to emergencies always aim to provide soap through Hygiene kit distribution and at washing facilities. Unfortunately, in most emergency situations, soap and water are in short supply due to environmental, logistical or financial constraints. We are cooperating with HIF (The Humanitarian Innovation Fund), LSHTM (London School of Hygiene and Tropical Medicine), Danish Refugee Concil and a number of other partners to test Magic Towel™ in controlled laboratory conditions as well as under extreme field conditions. Magic Towel™ has the potential to revolutionize the way people wash their hands and make it easier, cheaper and more flexible”, said Torben Holm Larsen, Technical Director at Real Relief.

"Magic Towel™ is the latest example of our commitment to bring new innovative tools to the market, addressing some of the worlds most serious problems. We are happy and proud to introduce Magic Towel™ to the world on this very important day. Handwashing is a critical habit for good health, but the benefits of handwashing go far beyond disease prevention. Handwashing helps us build healthy, productive futures." said Trine Angeline Sig, CEO at Real Relief.

See more about Magic Towel™ here: http://bit.ly/2gEZ4jQ

 

About Global Handwashing Day
Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives. Global Handwashing Day is an opportunity to design, test, and replicate creative ways to encourage people to wash their hands at critical times. For more information visit https://globalhandwashing.org/global-handwashing-day

 

About the HIF

The Magic Towel™ project is supported by Elrha’s Humanitarian Innovation Fund programme,a grant making facility supporting organisations and individuals to identify, nurture and share innovative and scalable solutions to the most pressing challenges facing effective humanitarian assistance.

The HIF is funded by aid from the UK Government.

Visit http://www.elrha.org  for more information about Elrha’s work to improve humanitarian outcomes through research, innovation,and partnership.