Real Relief Partners with Campeche Team to Showcase Supertowel Innovation

We’re proud to announce a new creative collaboration with a talented production team in Campeche, Mexico, who have brought to life the power and potential of the Supertowel through an inspiring video story.

This partnership marks an exciting step in our mission to raise awareness about practical, scalable hygiene solutions for people living in low-resource settings. The video highlights not only the Supertowel’s functionality, but also its real-world impact — and how it can support dignified hygiene practices anywhere in the world.

Supertowel in Action

Produced on location in Campeche, the video showcases how Supertowel is being used to meet hygiene needs in challenging environments — from rural communities to emergency response settings. The storytelling emphasizes local knowledge, everyday scenarios, and the importance of innovation that meets people where they are.

What is the Supertowel?

The Supertowel is a reusable, antimicrobial towel designed to remove 99.9% of bacteria, even without soap and with just a small amount of water. It is engineered to perform in tough, real-world conditions:

✔  Requires only 50 ml of water
✔  No soap needed
✔  Machine washable and durable
✔  Validated through field tests in humanitarian settings

Supertowel is a smart, sustainable hygiene solution — ideal for settings where water is scarce, infrastructure is weak, and the need is urgent.

At Real Relief, we’re passionate about creating solutions that matter. Our collaboration with the Campeche team is a testament to the power of cross-border partnerships in amplifying local impact with global relevance.

👉  check out the video https://www.youtube.com/watch?v=4dndU0msflA